Ford’s ‘Right Way’ for Ethics and Compliance; Wall Street Journal, 4/21/15

Ben DiPietro, Wall Street Journal; Ford’s ‘Right Way’ for Ethics and Compliance:

"Raphael Richmond, Ford Motor Co.’s global director of compliance, has progressed from defending the company in court to working on its compliance with Securities and Exchange Commission rules to overseeing compliance for the company’s 187,000 employees worldwide. She talks to Risk & Compliance Journal about how the company instills ethics and compliance–“The Right Way”–throughout its workforce.

What is ‘The Right Way’ and how does the new ‘Right Way’ app change the way the company spreads compliance?

Ms. Richmond: Our global brand promise is ‘Go Further’–Ford Motor Co. will go further for our customers. When we thought about raising awareness within the company about compliance and ethics, we decided to build on that brand promise–go further the right way. We communicate around that idea with video messages from our CEO and other key executives.

We are relying on the app because we’ve got a global workforce with lots of different levels of experience with the company, in lots of different countries and markets. Most people carry their phones with them pretty constantly–our philosophy is less-effort compliance, let’s make it easy for you to do the right thing and more difficult for you to go outside the bounds and do something we wouldn’t approve of. I can train you over and over again on warning signals to look for for in business transactions, then what I need is for you to have this app handy so when you see warning signals you have a way to connect to get policy summaries that are bite-sized and easily digestible.

We’ve got information on gifts and favors, specific anti-bribery and anti-corruption advice, information on working together, and we even managed to include information about signs to look for with regard to human trafficking. The app launched [in March]. We’re aiming it at our workforce but also suppliers, dealers, anyone who might have an interest in seeing how we are doing things."