Showing posts with label Nielsen data. Show all posts
Showing posts with label Nielsen data. Show all posts

Friday, December 26, 2025

Kennedy Center Honors hosted by Trump tanks in ratings with 35% fewer viewers than last year: report; The Independent, December 25, 2025

Rhian Lubin, The Independent; Kennedy Center Honors hosted by Trump tanks in ratings with 35% fewer viewers than last year: report 

"President Donald Trump’s takeover of the Kennedy Center Honors show saw ratings for the annual event tank with 35 percent fewer viewers than last year, according to a report.

Trump became the first president to host the awards that aired Tuesday night after he boasted that the venue’s board and “just about everybody else in America” had requested he take center stage.

But according to preliminary Nielsen data, the televised awards show on CBS “drew its smallest ever audience on December 23, averaging an estimated 2.65 million viewers,” Programming Insider reports. “To put that in perspective: the 2024 broadcast averaged 4.1 million,” the media ratings website noted."