"Big data is not only big—it is also powerful and error prone, notes Susan Etlinger, an industry analyst with Altimeter Group, in her 2014 TED talk. "At this point in our history... we can process exabytes of data at lightning speed, which also means we have the potential to make bad decisions far more quickly, efficiently, and with far greater impact than we did in the past."
Besides the potential for bad decisions, Etlinger believes that humans place too much faith in technology, including, for example, our blind acceptance of charts and graphs developed from big data analysis."
