Alex Weprin, The Hollywood Reporter ; YouTube Opens Up AI Deepfake Detection Tool to All of Hollywood (Exclusive)
The tool, which requires a celebrity to upload their likeness, will flag potentially infringing content — like, say, a star playing a role in fan-generated movie — for a possible takedown.
"Executives at the Google-owned platform tell The Hollywood Reporter that their proprietary deepfake detection tool, years in the making, is now open to anyone at high risk of having their likeness abused: Actors, athletes, creators and musicians, whether they have a YouTube channel or not, can sign up to identify and request removal of deepfakes on its platform...
The timing of the tool’s expansion comes as the industry grapples with the continued growth of deepfakes across platforms, and with video models quickly turning hypothetical worst-case scenarios into reality for many stars."
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