Eva Corlett , The Guardian; How a New Zealander working from her mum’s kitchen started a news service read by Madonna
"Blakiston is the founder of the online media platform Shit You Should Care About, a company that says it “cuts through the bullshit” to make global issues and news accessible for broader and younger audiences.
She trawls news websites to pull together easy-to-read stories on everything from celebrity culture to news on conflicts, which she then boils down to digestible snippets to share on Instagram, X and TikTok. Fans can also subscribe to a free newsletter and tune into podcasts, while paying subscribers fund the business.
What began as a blog with her friends Ruby Edwards and Olivia Mercer in 2018, Shit You Should Care About has since amassed nearly four million followers on social media, including celebrities Bella Hadid, Madonna and, to Blakiston’s surprise, Joe Rogan. It has more than 80,000 newsletter subscribers, and has spawned a podcast series and book titled Make It Make Sense. Nearly half of the platform’s followers are based in the US, with another roughly 30% in the UK, Australia, Canada and New Zealand.
The company’s success lies in meeting Blakiston’s generation where they are: social media."
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