‘It’s not me, it’s just my face’: the models who found their likenesses had been used in AI propaganda; The Guardian, October 16, 2024

 Manisha Ganguly, The Guardian; ‘It’s not me, it’s just my face’: the models who found their likenesses had been used in AI propaganda

"These videos are fake. They were generated with artificial intelligence (AI) developed by a startup based in east London. The company, Synthesia, has created a buzz in an industry racing to perfect lifelike AI videos. Investors have poured in cash, catapulting it into “unicorn” status – a label for a private company valued at more than $1bn.

Synthesia’s technology is aimed at clients looking to create marketing material or internal presentations, and any deepfakes are a breach of its terms of use. But this means little to the models whose likenesses are behind the digital “puppets” that were used in propaganda videos such as those apparently supporting Burkina Faso’s dictator. The Guardian tracked down five of them."