Seth Kugel and ; A New Frontier for Travel Scammers: A.I.-Generated Guidebooks
"Though she didn’t know it at the time, Ms. Kolsky had fallen victim to a new form of travel scam: shoddy guidebooks that appear to be compiled with the help of generative artificial intelligence, self-published and bolstered by sham reviews, that have proliferated in recent months on Amazon.
The books are the result of a swirling mix of modern tools: A.I. apps that can produce text and fake portraits; websites with a seemingly endless array of stock photos and graphics; self-publishing platforms — like Amazon’s Kindle Direct Publishing — with few guardrails against the use of A.I.; and the ability to solicit, purchase and post phony online reviews, which runs counter to Amazon’s policies and may soon face increased regulation from the Federal Trade Commission.
The use of these tools in tandem has allowed the books to rise near the top of Amazon search results and sometimes garner Amazon endorsements such as “#1 Travel Guide on Alaska.”"
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