Ukraine’s information war is winning hearts and minds in the West; The Conversation, May 12, 2022

 Michael Butler,Associate Professor of Political Science, Clark University, The Conversation; ; Ukraine’s information war is winning hearts and minds in the West

"Weaponizing information

Russia’s use of propaganda and symbols during the conflict, most recently in the “Victory Day” celebrations attempting to draw its own distorted parallels to World War II, has gotten a lot of attention. In the process, Ukraine’s skillful use of information warfare should not be overlooked. 

Information warfare entails one party denying, exploiting or corrupting the delivery and function of an enemy’s information. It is used both to protect oneself against the enemy’s information and to create a favorable environment for one’s own information.

With the charismatic President Volodymyr Zelenskyy leading the way, Ukraine’s savvy use of traditional and social media as well as direct appeals to the U.S. Congress, European Parliament and the court of world opinion have provided a clear and compelling framing of the war. 

That frame is structured around five affecting themes: the inherently just cause of Ukrainian self-defense; the tenacity of Ukrainian resistance; the barbarity of Russian conduct; Russia’s flawed military strategy and general ineptitude; and Ukraine’s desperate need for more, and more sophisticated, military hardware. 

Ukraine’s successful strategy in the battle over information demonstrates the connection between armed conflict and information warfare. Ukraine has forged a stalemate with Russia by stressing these themes of a just war for national liberation using not only traditional tools of warfare – bullets, missiles, tanks – but also by shaping the Western public’s perceptions of the war."