FACEBOOK EXEC: WE'RE NOT LIKE BIG TOBACCO BECAUSE SO MANY PEOPLE USE OUR PRODUCT; Vanity Fair, October 4, 2021

Eric Lutz, Vanity Fair; FACEBOOK EXEC: WE'RE NOT LIKE BIG TOBACCO BECAUSE SO MANY PEOPLE USE OUR PRODUCT

"“No one at Facebook is malevolent,” Haugen added, “but the incentives are misaligned.”

That, of course, speaks to the big issue facing Mark Zuckerberg: Though he insists that his platform is a force for good that is occasionally corrupted by the uglier parts of humanity, it may in fact be the case that the platform is corrupt by its very nature—and that talk of a safer Facebook, as Clegg suggested the company was working to deliver, is a bit like the “safer cigarettes” tobacco companies began marketing in response to health concerns more than half a century ago. That comparison, between Big Tech and Big Tobacco, has been made a lot recently, including by yours truly. But, asked by CNN’s Brian Stelter Sunday about the parallels, Clegg dismissed them out of hand as “misleading.”

“A part of me feels like I’m interviewing the head of a tobacco company right now,” Stelter said. “Part of me feels like I’m interviewing the head of a giant casino that gets rich by tricking its customers and making them addicted.”

“I think they’re profoundly false,” Clegg said of the analogies. “I don’t think it’s remotely like tobacco. I mean, social media apps, they’re apps. People download them on their phones, and why do they do that? I mean, there has to be a reason why a third of the world’s population enjoys using these apps.” 

His point about free will is well-taken; Zuckerberg obviously isn’t forcing anyone to scroll. But rejecting comparisons to an addictive product by pointing out how many people around the world use it hardly seems like a great defense; in fact, as NPR’s David Gura pointed out, the line actually made the parallels more pronounced."