"Like many conspiracy theories, QAnon supplied a good-versus-evil narrative into which complicated world events could be easily incorporated. “Especially during the pandemic, Q provided a structure to explain what was going on,” said Mike Rothschild, author of “The Storm Is Upon Us,” which documents QAnon’s rise.
And it offered believers a sense of meaning and purpose. “We want to believe that we matter enough [that someone wants] to crush us,” Rothschild said. “It’s comforting to think that the New World Order would single us out for destruction.”
A big part of what made it novel was that it was interactive, allowing its followers to take part in the hunt for clues as if they were playing a video game. Social media algorithms, built to capture and keep consumers’ attention, helped expand the pool of hardcore believers by leading curious individuals to online groups of believers and feeding them fresh QAnon conspiracy theories."
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