Why “Move Fast and Break Things” Doesn’t Work Anymore; Harvard Business Review, December 10, 2019

Greg Satell, Harvard Business Review; Why “Move Fast and Break Things” Doesn’t Work Anymore

"Shift 2: From Rapid Iteration to Exploration. Over the past 30 years, we’ve had the luxury of working with technologies we understand extremely well. Every generation of microchips opened vast new possibilities, but worked exactly the same way as the last generation, creating minimal switching costs. The main challenge was to design applications.

So it shouldn’t be surprising that rapid iteration emerged as a key strategy. When you understand the fundamental technology that underlies a product or service, you can move quickly, trying out nearly endless permutations until you arrive at an optimized solution. That’s often far more effective than a more planned, deliberate approach.

Over the next decade or two, however, the challenge will be to advance technology that we don’t understand well at all. Quantum and neuromorphic computing are still in their nascent stages. Exponential improvements in genomics and materials science are redefining the boundaries of those fields. There are also ethical issues involved with artificial intelligence and genomics that will require us to tread carefully.

So in the future, we will need to put greater emphasis on exploration. We will need to spend time understanding these new technologies and how they relate to our businesses. Most of all, it’s imperative to start exploring early. By the time many of these technologies hit their stride, it may be too late to catch up."