Coca-Cola under fire over ad showing Coke handout to indigenous people; Guardian, 12/1/15

Guardian; Coca-Cola under fire over ad showing Coke handout to indigenous people:

"Consumer rights and health groups are calling on the Mexican government to ban a new Coca-Cola ad depicting young white people handing out Coke as a service project at an indigenous community in southern Oaxaca state.

The ad has been criticised for its depiction of light-skinned, model-like young people joyously constructing a Coca-Cola tree in town and hauling in coolers of Coke.

Mexico has skyrocketing rates of obesity and diabetes, especially among indigenous people.

The Alliance for Food Health is calling on the National Council to Prevent Discrimination to pull the ad campaign immediately.

The alliance, a coalition of consumer rights and health groups, says it is an attack on the dignity of indigenous people and contributes to their deteriorating health. Mexico is a major consumer of soda and other sugared drinks.

The ad was publicly posted on a Coca-Cola YouTube channel until Tuesday night when it was removed, after news of the campaign about it broke."