Staying Private on the New Facebook; New York Times, 2/6/13

Somini Sengupta, New York Times; Staying Private on the New Facebook: "Facebook is a personal vault that can contain photos of your firstborn, plans to bring down your government and, occasionally, a record of your indiscretions. It can be scoured by police officers, partners and would-be employers. It can be mined by marketers to show tailored advertisements. And now, with Facebook’s newfangled search tool, it can allow strangers, along with “friends” on Facebook, to discover who you are, what you like and where you go. Facebook insists it is up to you to decide how much you want others to see. And that is true, to some extent. But you cannot entirely opt out of Facebook searches."