Friday, November 25, 2016

Here’s How to Fix Facebook’s Fake News; Daily Beast, 11/19/16

Michael Casey, Oliver Luckett, Daily Beast; Here’s How to Fix Facebook’s Fake News:
"[...W]e must demand transparency in the algorithms with which Facebook and other companies curate our newsfeeds. The software should be open to scrutiny and stripped of the secretive distortions with which it creates captive pools of like-minded users. The way Facebook’s software has evolved, it is now relentlessly, iteratively steering human beings into ideology camps, reinforcing groupthink and building an uncompromising liberal-versus-conservative divide.
Let’s be clear: This is no accident; this is a business model. Algorithmic curating allows social media platforms to deliver clearly defined, niche markets—Facebook’s ad marketers call them “look-alike audiences”—to advertisers who pay a “boost” fee to gain prominent placement with those targeted feeds."

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