Tuesday, February 28, 2017

Oscars Mistake Casts Unwanted Spotlight on PwC; New York Times, February 27, 2017

David Gelles and Sapna Maheshwari, New York Times; 

Oscars Mistake Casts Unwanted Spotlight on PwC

"One video posted there, introducing Mr. Cullinan and Ms. Ruiz, began with the line, “The reason we were even first asked to take on this role was because of the reputation PwC has in the marketplace for being a firm of integrity, of accuracy and confidentiality.” It went on to note that the relationship was “symbolic of how we’re thought of beyond this role and how our clients think of us.”

But how clients think of PwC may change.

Mr. Gilman, the crisis communications specialist, said he was curious to see if PwC kept the Oscars contract. “They have branded themselves around this event saying, ‘We’re trusted’ — that’s the implication. Now I think that will take a hit.”"

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