What’s the Deal With All Those FanDuel Ads?; The New York Times, October 12, 2025

 Jordyn Holman, The New York Times; What’s the Deal With All Those FanDuel Ads?

 "Since sports betting became legal in America on a state-by-state basis in 2018, a crop of online sportsbooks have fought aggressively for attention. FanDuel, whose parent company is Flutter Entertainment, is the largest, with more than 40 percent of the market.

Flutter, named after British slang for a small bet, is also the biggest online gambling company in the world, with brands like Britain’s Betfair, Ireland’s Paddy Power and Australia’s Sportsbet. It recorded 16 million average monthly users in its latest quarter.

Last year, Flutter brought in $14 billion in revenue, a 19 percent jump from 2023. It expects double-digit growth to continue this year.

Peter Jackson, Flutter’s chief executive since 2018, still sees room to grow in America, where big states like California and Texas bar online gambling.

As more people become aware of the ease of betting on their phones, on any number of moments within games, there is a push by regulators and public health officials to rein in the industry.

“People have and will always gamble,” Mr. Jackson, 49, said. “What we do is we offer a safe environment for people to do it.”

And as for all those ads? They are not letting up, he said...

People are seeing a lot of ads about sports betting. What differentiates FanDuel from the rest?

With the FanDuel brand, we spend a billion dollars on advertising and promotions. Historically, a lot was focused on bringing to life the sports betting concept into the U.S., because it was relatively new. We’re not that many years into people being able to legally bet on sports, and still only half of Americans can do it today.

But this year, we’ve slightly changed our tone. It’s really important that we start to distinguish our brand so people recognize how much better we are, and do a little bit less heavy lifting for the category and get a little more selfish.

How many FanDuel commercials is too many Fan Duel commercials?

This is the conundrum that we have around the world. At least we’re not advertising auto insurance."