Melania no more: why did Donald Trump take down his wife's website?; Guardian, 7/29/16

Dan Tynan, Guardian; Melania no more: why did Donald Trump take down his wife's website? :

"Melania Trump’s personal and professional site, the Huffington Post reported on Wednesday, has disappeared. A search of Google’s cache reveals that sometime after 22 July, MelaniaTrump.com was redirected to Trump.com, the official site for the Trump Organization.

Speculation immediately centered on a claim made on Ms Trump’s online biography that she obtained “a degree in design and architecture at University in Slovenia” shortly before embarking on her modeling career.

An an unauthorized biography of Ms Trump, published in February, claims the prospective first lady left the university after a year without obtaining her degree. Critics have accused the Trump campaign of deleting the site in order to hide her biography.

An image posted to Melania’s Twitter account earlier today states: “The website in question was created in 2012 and it has been removed because it does not accurately reflect my current business and professional interests.”"

UC Davis Tries to Scrub Pepper-Spray Incident From Web, Which Means It’s Now the First Result on Google; New York Magazine, 4/15/16

Brian Feldman, New York Magazine; UC Davis Tries to Scrub Pepper-Spray Incident From Web, Which Means It’s Now the First Result on Google:

"An incredibly effective way to get people to talk about something online is to say that you don’t want people to talk about it. This is known as the Streisand Effect, so called after Barbra Streisand, in 2003, tried to get outlets to stop publishing pictures of her house.

The latest very expensive and profoundly funny example of this phenomenon comes from UC Davis, which spent a whopping $175,000 trying to bury posts about the infamous 2011 incident in which a campus police officer pepper-sprayed protesting students. According to the Sacramento Bee, the university was very concerned about the search-engine results that were being served up following the event, as well as social media posts, and so they hired a number of consultants to try and improve the situation."