Jeff Zucker’s singular role in promoting Donald Trump’s rise; Washington Post 10/2/16

Margaret Sullivan, Washington Post; Jeff Zucker’s singular role in promoting Donald Trump’s rise:

"Can you blame a TV executive such as Zucker for doing his job — striving for the highest possible ratings and profits?

Maybe not at NBC, where as the head of the entertainment division, Zucker bore no responsibility to the public interest when he made Trump a reality-show star.

But when it comes to CNN’s news coverage — its journalism — that’s a different matter. Decisions about covering a presidential campaign should consider what’s best for citizens as well as what’s best for Time Warner’s shareholders...

But it is, after all, the responsibility of the press to hold candidates accountable, not to provide publicity."