Wednesday, January 27, 2016

The New Digital Divide: Mobile-first design serves all virtual patrons; American Libraries, 1/4/16

Meredith Farkas, American Libraries; The New Digital Divide: Mobile-first design serves all virtual patrons:
"According to a recent Pew Research Center study of smartphone use, for approximately one in five Americans, their mobile device is their primary computing tool. Even for those who have personal computers, many people use their smartphones for progressively more purposes, including seeking health-related information, banking, looking for jobs, and completing coursework.
Until recently, mobile library websites were envisioned not as total online library experiences but as quick lookup tools. They often did not contain the full range of services as the regular website but a curated collection of commonly used items, such as a catalog search, hours and directions, an ask-a-librarian feature, and room booking. The assumption was that patrons would use a computer for anything more intensive, such as doing research.
If patrons are using mobile devices as their primary computing tools, a website designed for quick lookup will frequently be insufficient...
The ways that patrons are using available technologies continue to change rapidly, but focusing first on serving those with the least and most challenging access may help libraries design a better online user experience for all their patrons."

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.